Jesse Love 2025 NASCAR Xfinity Champion

Anthony Alfredo

Taegan Knowland

Landon Cox

cassidy hinds

Cole Denton

Clayton Otteau

Estela Stillwell

Matthew Laprade

Case Hockman

Colton Kelly

Mikey Wheeler Jr.

Drivers don’t rise by chance.

They rise by preparation.

 

What Makes Our Brand Development Program Different

Race Face Brand Development prepares drivers for the realities of modern motorsports—on and off the track. Through our Race Face Advancement and Race Face NEXT programs, we help drivers and families understand what it actually takes to progress in a competitive, high-cost environment.

RFBD equips drivers with the foundational skills most competitors don’t receive until they reach elite, multimillion-dollar programs. From early-stage branding and media readiness to sponsor strategy and professional communication, we build drivers who are prepared for opportunity when it comes—not scrambling to catch up.

What truly sets Race Face apart is when we begin. RFBD delivers structured marketing, coaching, and career preparation at the grassroots level, giving drivers a long-term advantage and families a clearer roadmap forward.

Discover The Race Face Difference and learn how we’re redefining driver development from the ground up.

 

Race Face Directly Addresses:

  • The gap between a driver’s desire and dreams...
  • Profesional marketing assets needed to attract a marketing partner...
  • A strategic blueprint to advance a driver's career...
  • Assistance in placing a driver with the correct team...
  • The ability to assist in attracting a sponsor/partner with the same vision...

Success in motorsports is never a solo effort. It takes the right people, the right plan, and the right principles.

Race Face Brand Development is built on a simple belief: how you compete matters just as much as how you win. Our driver development programs are guided by a clear mission and a firm commitment to integrity, accountability, and professionalism—on and off the track.

We work to develop not only competitive drivers, but confident, prepared individuals who understand responsibility, respect the process, and represent their teams, families, and partners the right way. These principles are woven into everything we do, from grassroots development to national-level preparation.

Meet Our 2026 Driver Lineup

"A brand is the set of expectations, memories, stories, and relationships that taken together, account for a sponsors decision to partner with a particular driver or team over another."

Testimonials

Jesshill Love Team Owner

"We have had multiple opportunities to work with branding companies both prior to and after our Race Face engagement.  No other company provides a complete start to finish platform, such as Race Face.  Rod and Carol care deeply about what they do, their drivers, and their success.  Race Face is their life, they live it every day, they truly care, and it shows.  They are constantly improving their product and platform for the benefit of their drivers and teams.   We have enjoyed every step of our journey with Race Face and recommend them without hesitation."

Keith Valento Father/Team Owner

"We have been a part of the Race Face family since February 2018.  We have learned more about branding and marketing, as related to the racing business, than we could have ever imagined.

The support and guidance we receive from Race Face is amazing and we look forward to continuing our relationship with them."

Robert Alfredo - Father

“Rod Wortham and the Race Face organization are very professional and honest people. The Race Face presentations, marketing decks and representation have been superior and on point. Rod has become a good friend.”

Jesse Love 2025 NASCAR Xfinity Champion

TRD Driver

"In the racing world it has been clear to me and many others how important it is to have great PR management, and I’m able to race well knowing that this is taken care of with RFBD. Everything from my website to weekend updates are taken care of as well! To make it in the racing world you have to be committed, and that’s what Race Face is, committed!"

Joe Valento Driver

Race Face NEXT Driver

"We signed with Race Face at the beginning of 2018.  Since then my branding skills and talking skills have improved greatly!  We are very proud to say that we are part of the Race Face Family."

Denis Murphy, Founder

Friends of Jaclyn Foundation

“Partnering with Race Face Brand Development and their drivers has been transformational for Friends of Jaclyn, to say the least. Rod Wortham and his team have changed the lives of children battling pediatric cancer and they've brought pediatric cancer awareness to another level through our Pit Crew Partners Program. What I can’t put in words is the impact that Race Face drivers have had on our community as they are leaders on and off the track. Their persistence and motivation to help sick children through the “Pit Crew Partners” is beyond inspirational. We are blessed to be partnered with Race Face and all the angels on their team!" 

Richie Iest Family

"Rod and his entire team have done an outstanding and exceptional job with Joey Iest Racing!! Highly professional and most personable!!! Bi monthly group webinars are extremely informative and most helpful for drivers and parents on multiple topics! Great driver coaching tools for on and off the track! Rod is outstanding in pursuing and negotiating with sponsorships. Most personable and #1 team in marketing , branding , social media and driver coaching!"

rftv-logo03

Race Face Brand Development launched its digital platform, Race Face TV, designed to give young racecar drivers a powerful voice and a place to shine. The platform enables rising talent to share their stories, goals, and passion for racing while fostering a deeper connection with the motorsports community. Race Face TV also hosts a variety of popular podcasts, including the Dale Jr. Download featuring NASCAR’s most recognized ambassador, Dale Earnhardt Jr.

RACER RSS: As a feature of the Race Face TV platform, it offers fans quick access to race recaps, breaking news, and highlights from a wide range of racing disciplines. Whether it’s NASCAR’s top three series, IndyCar, F1, or grassroots racing, Hot Spot delivers timely updates through curated RSS news feeds and original content—all in one convenient place.

 

 

Career Development

At Race Face Brand Development, we are much more than just your typical marketing agency because we focus on the past, present and the future. Our number one priority is to assist in developing a career path to accomplish your long-term goals.

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Brand Development

A driver’s brand is perhaps the most valuable asset in furthering a career in Motorsports.  So, developing a stronger brand is your most important task! As a professional your brand is a reflection on your reputation in the marketplace and often viewed as your resume. 

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Partnership Opportunities

Race Face Brand Development delivers unique branding opportunities for small or large corporations that are interested in leveraging
the popularity of motorsports to market their goods or services. 

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