Race Face Brand Development is changing the way Motorsports marketing and promotions are done for drivers, teams, and corporate entities at all levels of the sport.
With a staff that has nearly 100 years of combined experience and successes in driver coaching, media, marketing and branding, Race Face directly addresses the gap between a
driver’s ability on the track to reach the highest levels, and that driver’s ability to attract and retain corporate partners.
We do this by connecting the driver with the right team, and then matching them with the appropriate corporate partners.
The Next Step
- For racers who have advanced to regional or national series, we fine-tune all aspects of their marketing program, developing any additional tools and ensuring they are reaching the desired targets, and provide coaching for any areas of their personal brand presentation that may need improvement.
Race Face Brand Development works with you to lay out a step-ladder strategy for achieving their end-goals in the sport and provide corporate partner matching services along with team-matching services as needed while also managing their online and at-track reputation and engagement.
It is at this stage of the game where Race Face Brand Development’s extensive national network of contacts within the various levels and disciplines of the sport set us apart.
Race Face University
- For racers at the grassroots levels, Race Face University offers a one-of-a-kind program designed to maximize the driver’s marketability, media skills, leadership potential and mental approach to the sport through a combination of individual coaching and group workshops, and we build a complete online reputation package that includes helping the racer to manage their social media. We also build and maintain a website and produce a professional marketing kit.
All the training and tools are designed around one central branding message about the driver, and we carefully monitor who’s paying attention, when they’re paying attention, and why, in order to maximize online engagement and impact with our desired target market.
We can provide individual advice on how to maximize your budget to keep your racer “in the game”, set up opportunities to meet with team owners and potential corporate partners, and help you cut through the clutter and your competition to reach the influencers you’re trying to impress.
No individual or company can guarantee you success in finding a corporate partner or that a team will sign you to a contract, but Race Face Brand Development works with you personally to maximize your marketability in all aspects and then works with the corporate world to match you with the right partner